If you work in media, advertising, or marketing, you are probably familiar with Omnicom Media Group, Czech. We got to know them much better in 2022, through their data!
In the video, we present the carbon footprint assessment of Omnicom Media Group for the year 2022 and the calculation of the carbon footprint according to the GHG protocol in subsequent years. The transition from Excel to the Carbon+Alt+Delete program allowed us more efficient data processing and analysis generation. You’ll also learn how the collaboration continues to develop and its impact on the media environment.